How Much is the Old Way of Doing Accounting Costing You?


    We are financial storytellers who specialize in helping people overcome cash flow-related anxiety.


    Traditional accountants send once-a-year statements written in tax language.


    But ambitious CEOs need actionable reports to make more intelligent decisions.


    That’s why Alex the CFO was born.


    Founders move fast, Alex moves even faster.


    We are a new breed of financiers, forged in entrepreneurship and angel investing.


    We have been helping hundreds of companies raise $10 mln in financing, and we have developed a plan to help you outsource your finance function and become a Fortune 500 company.


  • Are Your Finances on Track?

  • Who We Are

    A high caliber, process-oriented team, passionate about helping you make better decisions.

    Samer Azar, CFA

    A financial storyteller who specializes in helping people overcome cashflow-related anxiety

    Unlike other financiers, Samer’s experience was forged in entrepreneurship and angel investing. He has helped his clients collectively raise $10 million in financing.


    As the founder of Alex the CFO, Samer is on a mission to help ambitious founders sleep soundly knowing that their books are handled by experts.


    He holds a bachelor’s degree in Electrical and Computer Engineering from the American University of Beirut, and an MS in Operations Research from Columbia University in New York.

    Khaled El-Mir, PhD, MBA, CMA, LCPA

    A true accounting and compliance veteran with 33+ years of experience

    Khaled's specialties include extensive knowledge of tax laws, tax filings, legal requirements & regulatory matters, within the MENA region; as well as financial audit, and financial accounting & reporting in accordance with the IFRS & IAS.


    Khaled's specialty lies in resolving difficult compliance challenges. He draws upon his extensive network of relationships within official administrations to always clear up compliance risk and uncertainty.

    Ahmad Renco

    A financial accountant with an MSc Business and Financial Economics, graduated with Distinction

    Ahmad is keen to find the story behind your numbers. He believes that the first pillar of financial analysis is clean and accurate accounting. He has deep knowledge of accountancy and a strong mastery of numbers.


    He will keep an eye on your company's trends and KPIs and raise flags when needed.

    Rida Mawla

    A financial Modeling expert, who juggles Innovation, Energy and Public Policy

    Rida is an experienced consultant and entrepreneur with a diverse skill set and works at the intersection of strategy, optimization, and innovation.


    He holds an MS in Operations Research from Columbia University and specializes in data-driven analysis and modeling in the financial and energy industries. He consults for the World Bank Energy team focusing on reforming the power sector in Lebanon.

    Michel Azar

    An accounting analyst and 5am type-of-guy: Dedication and Discipline are his motto

    Michel is a graduate with a Bachelor’s degree in Economics from the Lebanese American University (LAU). He is currently leading efforts on bookkeeping and accounting, across a dozen companies.

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alexthecfo.com Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information, social security number, or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

Provide us with feedback on our products or services 
How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
      • To improve our website in order to better serve you.
      • To allow us to better service you in responding to your customer service requests.
      • To administer a contest, promotion, survey or other site feature.
      • To quickly process your transactions.
      • To ask for ratings and reviews of services or products
      • To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.

We do not use an SSL certificate
      • We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.that make your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en 

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
      • On our Privacy Policy Page
Can change your personal information:
      • By emailing us

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
      • Within 7 business days
We will notify the users via in-site notification
      • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
      • Send information, respond to inquiries, and/or other requests or questions

To be in accordance with CANSPAM, we agree to the following:
      • Not use false or misleading subjects or email addresses.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Beirut, Lebanon
Beirut, Lebanon 0000 0000

Last Edited on 2018-03-12