Are Your Finances on Track?

    Get an online CFO to help you grow your business.

  • What We Do

    Alex the CFO becomes an extension of your business


    Accounting Basics.

    Anytime, anywhere accounts.


    Actionable reports.

    Data-driven decisions.



    Pitchdecks and deal negotiations.

  • How We Do It

    Alex the CFO becomes an extension of your business


    We assess and systemize.

    We onboard you to the cloud and set you up for success.


    You send us financial data.

    You feed us bank statements, invoices, bills, every week.


    You grow and succeed.

    You get analyzed reports, and make smarter growth decisions.

  • Knowledge Base

    Thoughts, musings, and ruminations.

    If you are like every other social impact business owner in Lebanon, you are somewhat of an odd duck: You talk about profits and social impact in the same sentence.You raise eyebrows when talking to most people.You raise suspicions when talking to the tax authorities, accountants and auditors. ...
    March 25, 2020 · Cashflow,Gross profit margin,Networking effects,Investment
    Most entrepreneurs and Venture Capital investors (VCs) chase "Scalability" without agreeing on what it means. We define scalability as the ability of a business to grow revenue exponentially. We’ve been chasing the equations of scalability for a long time, below are the 6 key drivers of...
    Do you remember studying revolutions at school? Make no mistake. You are now witnessing a revolution unfold in front of your eyes. What do you do? You plan for every single emergency like some of the below: Currency devaluationExtended shortage in USDCivil disobedience You do it because that...
    More Posts
  • What They Say About Us

    A powerful business community.

    George Alam, COO

    We have been working with Samer and his team at Alex the CFO for a year. They provide us with expert, professional, efficient and proactive advice in relation to our accounting and finances. They helped us move to Xero which has been a revelation to our business. We have always been impressed by the team’s expertise and understanding of our business and we would happily recommend them to other businesses.

    Emile Harb, CEO

    The service provided has been impeccable on all fronts. Although it's an outsourced service, alexthecfo makes you feel that they are genuinely part of the team. Their service goes way beyond accounting services to include strategic advisory, fundraising, deal structuring and more.

    Naji Shakhtoura, CSO

    We had a wonderful experience working with Alex The CFO. We always look at them for financial advice, they ask the right questions, produce professional financial models and thoroughly explain options before advising us on any decision. They have been professional and very flexible in meeting our more than often tight deadlines. When on assignment we feel that they are an extension of our team. We look forward to our ongoing relationship with them.

All Posts
alexthecfo.com Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information, social security number, or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

Provide us with feedback on our products or services 
How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
      • To improve our website in order to better serve you.
      • To allow us to better service you in responding to your customer service requests.
      • To administer a contest, promotion, survey or other site feature.
      • To quickly process your transactions.
      • To ask for ratings and reviews of services or products
      • To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.

We do not use an SSL certificate
      • We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.that make your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en 

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
      • On our Privacy Policy Page
Can change your personal information:
      • By emailing us

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
      • Within 7 business days
We will notify the users via in-site notification
      • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
      • Send information, respond to inquiries, and/or other requests or questions

To be in accordance with CANSPAM, we agree to the following:
      • Not use false or misleading subjects or email addresses.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Beirut, Lebanon
Beirut, Lebanon 0000 0000

Last Edited on 2018-03-12